Dano deepens conversation about milk consumption with Guinness World Record feat

ONE of the leading dairy brands in Nigeria, Dano milk, is seeking to heighten the conversation about milk consumption and healthy living by breaking the Guinness World Record title for the longest drinks pouring relay using milk.

The campaign which took place in Lagos was part of activities to commemorate 2018 World Milk Day in Nigeria and had over 700 undergraduates of tertiary institutions across Lagos, school children, mothers, representatives and officials of the Lagos State Ministries of Health and Education converged in one place for the GUINNESS WORLD RECORDS title for the longest drinks pouring relay using milk.

With its recent feat, Dano Milk will stand a chance of toppling the existing record of the longest drinks pouring relay achieved by 550 participants at an event hosted by The Cola-Cola System in Venezuela at the Centro Comercial Ciudad Tamanaco in Caracas Venezuela on 9th of November 2013.

The event showcased regular milk intake by the young and old. Conversations around the event were hinged on#RaiseAGlass and #NourishNaija.

Speaking at the historic event, Deputy Governor, Lagos State, Dr Idiat Adebule lauded Dano for its sustained advocacy on healthy living.

“I am delighted by the continued advocacy of TG Arla Dairy Nigeria, celebration and successful hosting of the past two editions of the World Milk Day in Lagos. June 1st has become a symbolic day for many countries to celebrate and come together to focus attention on milk and celebrate the importance of the dairy sector to sustainability, economic development, livelihoods and nutrition.

The Deputy Governor urged Dano to sustain the advocacy drive just as she enjoined people across the country to tap into the goodness of milk.

“As we Raise a Glass to milk, we connect with others in Lagos and the country, and invite them to join in the celebration and in the goodness milk represents.”
First Lady of Lagos, Mrs Bolanle Ambode described the World Milk Day as pivotal to bringing out the best in children, youths and adults.

“The Lagos State Government is passionate about giving the best in children, youths in schools and institutions across the state. Contributions by other stakeholders are equally important to building the mental capabilities of children, youths and adults and helping them to soar in their pursuits. The World Milk Day is pivotal to this drive as contributions from stakeholders will position milk as an important component of mental and physical development.

Speaking on the relevance of the event, Commissioner for Health, Dr Jide Idris stated that more efforts should be invested to improve the poor nutritional indicators of children in Lagos State and other parts of the country.

“The theme of this year 2018 World Milk Celebration, Raise a Glass, Nourish Naija couldn’t have come at a better time than now as statistics have shown that the stunting rate among children in Lagos is 11.4%, it is 10.8% in other parts of Nigeria.

“The underweight rate is 14.5% for Lagos State and 31.5% in other parts of Nigeria. Thus, the health benefits of milk and milk products cannot be overemphasized. Promotion for milk and milk products for the young and old would go a long way to improve healthy nutritional status in Nigeria. As such there would be overall improvements to our nutritional status indicators.”

Responding to contributions, Managing Director, TG Arla Dairy Nigeria, Mads Burmester assured that the brand would boost its commitment to offering nutritious products to Nigerian households.

He commended stakeholders in attendance at the event whilst communicating the brand’s position to promoting healthy living and lifestyles among Nigerians.

“As a dairy advocate, we can’t afford to downplay the importance of the World Milk Day. This influenced our decision to bring stakeholders together in seeking solutions to malnutrition and upholding the importance of healthy living. We have propelled this by putting Nigeria on the global scene as a country that is passionate about health and nutrition.

“We commend the First Lady of Lagos State, Deputy Governor of Lagos State, Special Adviser to the Lagos State Governor on Education, Mr Obafela Bank-Olemoh and the Commissioner for Health, Dr Jide Idris for joining us on this drive to making Nigerians healthy.

“On this note, we assure this gathering that Dano will continue to innovate and deliver nutritious dairy products to children, adults and families.”

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