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Why The Rise Fund is staking $47.5m in Cellulant


The Rise Fund owned by private equity firm TPG Growth, led a $47.5 million investment in Cellulant, an African digital payments provider with operations in Kenya and Nigeria.

The deal which includes Endeavour Catalyst and Satya Capital and was announced on Monday, 14 May, is the first of its kind in Africa not just for the firm but it is the largest involving a fintech company that does business in Africa. The last time a fintech company received equity investment exceeding two digits was in 2017 when Flutterwave secured over $10 million.

“This accelerates the company’s goal of becoming the number one digital payments and financial services provider,” Bolaji Akinboro, co-founder of Cellulant and CEO of Cellulant Nigeria said on Twitter on Monday morning.

Cellulant was established in 2004 by Ken Njoroge (Kenyan) and Bolaji Akinboro. Initially, the founders focused the company in providing music and news content on mobile to consumers in Kenya and Nigeria. The company began to diversify into mobile money services in 2005. It was awarded a mobile payment license by the Central Bank of Nigerian in 2014 which helped to facilitate its partnership with the Nigerian government to supply fertiliser to farmers using a mobile wallet scheme.

Cellulant has operations in 11 countries including Ghana, Tanzania, Zambia, Zimbabwe, Uganda, Liberia, Malawi, Botswana, and Mozambique, with 94 banks and seven mobile money platforms that have a combined potential customer base of 130 million.

Much of the new investment will go into expanding Cellulant’s most popular mobile platform, Agrikore. Agrikore is ablockchain-based mobile platform that serves more than 7 million farmers across the African continent, connecting them to the market and helping them easily sell their products to a broader spectrum of buyers.

“We are scaling up our existing payments products in the agriculture sector, digital banking and internet payments; as well as introducing consumer-focused products to complement the enterprise products we already have,” Akinboro said, “This will allow us to increase access to payments for the millions of Africans who are still unbanked, despite the financial inclusion revolution.”

In 2017, Cellulant revealed that Agrikore has partnered with the Afghanistan Ministry of Agriculture as part of its bid to expand operations in Asia.

“With Agrikore, the financier is insulated from the intricate system consisting of farmers, aggregators, offtakers, agro-dealers, insurers, and commodity buyers that create value in the form of produce, from agricultural inputs because the technology provides the transparency, integrity and immutability that grows the confidence of remote actors in the system,” the firm explained in a statement.

For The Rise Fund expanding easy-to-use and low cost mobile banking offers immense potential for impact across Africa.

“We are excited to invest in African entrepreneurs like Ken and Bolaji, to help them grow their businesses and expand their impact on society,” Bill McGlushan, CEO and co-founder of The Rise Fund said, “Cellulant is a perfect partner for The Rise Fund’s first investment in Africa.”



The post Why The Rise Fund is staking $47.5m in Cellulant appeared first on BusinessDay : News you can trust.

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