How business is capitalising on the millennial Instagram obsession
The tables at the Tsubaki Salon are slightly wobbly. No more than a couple of millimetres off kilter, but enough to be noticeable. This is puzzling because, in all other respects, this highest of high-end pancake houses, nestling among the haute-couture flagships of Tokyo’s Ginza district and fitted out in bracingly minimalist decor, is perfection….
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