Nigeria’s online shoppers may hit 100m in 2030 from 17m
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Social media shoppers in Nigeria may hit 100 million from the present figure of 17 million, according to a researcher and professor of Marketing in the Rivers State University, Njobuenwu Gladson Nwokah. This would represent 53 percent of Nigeria’s population. Delivering his inaugural lecture at the Law Faculty Auditorium last week, the marketing expert said…
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