Lumos Nigeria Wins the Sabre 2021, Africa’s Biggest PR Award

Lumos, a market-leading provider of high-quality solar home systems in Africa, in conjunction with Modion Communications, a fast-rising public relations agency in Africa, has won the 2021 Sabre Award for 2021 which is the biggest prize for superior achievement in public relations and Corporate Social Responsibility (CSR)

The company achieved this feat following its social PR campaign supporting Fathia Dele Rasheed, a school pupil from Ondo State, Nigeria in February 2020, after a picture of her doing her homework at night with illumination from an ATM facility surfaced on social media.

As part of the campaign, the company installed a free Solar Home System (SHS) in Dele’s home within 48 hours after the social media reveal, thereby enabling constant access to electricity for her and her family, adding them to the over 100,000 households and small businesses in Nigeria already connected to Lumos.

The Corporate Social Responsibility (CSR) intervention campaign tagged “Touching Lives Through A Determined School Child – Dele Fathia” was adjudged as the overall best social campaign in Africa by the Sabre Awards jury, beating other top nominees from leading brands and companies in Kenya, Mauritius, and Uganda.

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Commenting on the recognition, Adepeju Adebajo, CEO, Lumos Nigeria, said the desire and determination of Dele Fathia to learn even in the face of difficulties and limitation of power supply made it necessary to provide the solar house system which allows her and the family to enjoy the endless possibilities that come with constant power supply.

she noted that the campaign has inspired renewed awareness on the adoption of solar power as an affordable alternative to the perennial power supply deficit in Nigeria, adding that this aligns with the federal government’s plan to provide 5 million Solar Home Systems to 25 million households as part of the country’s quick-win strategy to deliver electricity to more families

“We believe everyone has the right to a better quality of life offered by access to clean, affordable, and reliable power and Lumos remains committed to powering homes, businesses, and communities one at a time,

It is also pleasing to see that we have inspired other players in the ecosystem, who are now willing to provide similar initiatives to indigent families in communities where power supply from the grid is either inadequate or available,” Adebanjo said.

At the heat of the COVID-19 pandemic in 2020, Lumos, in collaboration with All-On, installed solar-powered systems in isolation centres across the country as well as the installation of solar home systems to over 147 primary health centers across Nigeria.

This was in addition to installing its solar systems at Primary Health Centres across 20 Local Governments in Lagos State to help improve quality healthcare delivery to grassroots communities.